Gently first bra in white with embroidered bear logo, seamless wire-free longline crop on a hanger

The First Bra

M / White
$44.00 $58.00
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Gently first bra in white with embroidered bear logo, seamless wire-free longline crop on a hanger
  • Gently first bra in white with embroidered bear logo, seamless wire-free longline crop on a hanger
  • Gently first bra shown in all four colours: white, powder blue, blush pink and lilac
  • Seamless construction close-up: no seams, no tags, no wires, nothing to dig in
  • No pads: double-lined front with nothing to shift or fall out
  • Gently size chart: sizes M through XXL by chest measurement, weight and height
  • Plain discreet packaging: nothing on the label says what is inside
  • Gently first bra in white with embroidered bear logo, seamless wire-free longline crop on a hanger
  • Gently first bra shown in all four colours: white, powder blue, blush pink and lilac
  • Seamless construction close-up: no seams, no tags, no wires, nothing to dig in
  • No pads: double-lined front with nothing to shift or fall out
  • Gently size chart: sizes M through XXL by chest measurement, weight and height
  • Plain discreet packaging: nothing on the label says what is inside
The First Bra

The First Bra

$44.00 $58.00
Size
Colour

She'll tell you when she's ready. Or she won't — and you'll just know.

Either way, this is the part nobody prepares you for, and the part that really shouldn't be a big deal. So we made it a small one. A soft, seamless first bra that feels like nothing, arrives in plain packaging, and comes in a colour she picks herself.

No wires. No padding. No clasps to fumble with in a locker room. Just a soft stretchy crop that pulls on over her head and stays where it's put.

Made for her first one

  • Grows with her — high-stretch knit with real give, so it lasts past the next growth spurt
  • Extra coverage — longline crop cut with a high back, so nothing rides up in PE
  • Breathable — lightweight and quick-drying for all-day school wear
  • Seamless — knitted in one piece, so nothing shows under a uniform shirt
  • No wires, no pads, no tags — nothing to dig, scratch or fumble with
  • Machine washable — cold cycle, hang dry, done

Why it's different

  • Double-lined front — full coverage under white uniforms and thin tops, with no padding and no bulk.
  • Wide, soft straps — they don't slip off her shoulders and they don't leave marks.
  • Pull-on, front-facing — no hooks behind her back to work out in a hurry.
  • Sized by chest, not age — it fits her body, not her birthday.

Four colours, so it's her choice

White, blue, pink and lilac. Let her pick. Which, quietly, is the entire point.

Materials

65% nylon, 35% spandex. High stretch, lightweight, and soft against sensitive skin. Nothing itchy, nothing stiff.

Finding her size

Run a soft tape around the fullest part of her chest, keep it level, and don't pull it tight.

Size Chest Weight Height Usually fits
M 29½" / 75 cm 50–66 lb 4'5"–4'10" 7–9 years
L 31½" / 80 cm 66–83 lb 4'7"–5'3" 9–11 years
XL 33½" / 85 cm 83–99 lb 4'7"–5'3" 11–13 years
XXL 35½" / 90 cm 99–121 lb 4'11"–5'5" 12–14 years

Between two sizes? Size up. The fabric has plenty of stretch, and there's nothing worse than something that feels tight when she's already a bit self-conscious about it.

60-day free exchanges

Too big, too small, or just not the colour she hoped for? Send it back within 60 days and we'll swap it, free. You are guessing at a size for a girl who changes every few months — you shouldn't be punished for getting it wrong.

Plain packaging, always

Every order ships in unbranded outer packaging with nothing on the label describing what's inside. She doesn't need the delivery driver, or her brother, knowing what arrived.

Care

Machine wash cold on a gentle cycle, hang to dry. Skip the fabric softener — it breaks down the stretch.

Gently does it.

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