Questions parents actually ask

Is she too young for this?

There isn't a right age. Some girls want one at seven because their friends have them, some at twelve because they need one. Both are completely normal.

A first bra isn't a milestone you have to earn. It's a soft t-shirt with a bit more shape. If she wants one, that's reason enough.

What if she's embarrassed to talk about it?

Lots of girls are. A few things that help: let her pick the colour, leave the box in her room instead of handing it to her, and don't make it a conversation unless she starts one.

That's partly why we send four. She can just start wearing one.

Will it show under her school shirt?

No. It's knitted in one piece with no seams, no wire, no hooks and no tags, so there are no lines under clothing. The front is double-lined, which means full coverage under white or thin uniform fabric without any padding.

Does it have padding?

No padding and no removable inserts. Just a double layer of the same soft fabric across the front. Nothing to shift, bunch, or fall out in the wash.

Can she wear it for PE and sport?

Yes. It's a longline crop with a high back, so it stays put when she runs, and the fabric is lightweight and breathable. Plenty of girls wear it on its own in summer.

How do I know what size to get?

Measure around the fullest part of her chest and use the size guide. Go by the measurement, not her age. If she's between sizes, size up.

What if I get the size wrong?

Send it back within 60 days and we'll exchange it, free. Too big, too small, or the wrong colour — it doesn't matter which.

How long will it fit her?

The knit has a lot of stretch, so most girls get well past one growth spurt out of it. Sizing up buys a few more months.

How do I wash them?

Machine wash cold on a gentle cycle and hang to dry. Skip the fabric softener — it breaks down the stretch. They'll hold their shape for the whole year.

What's it made of?

65% nylon, 35% spandex. High stretch, lightweight, breathable, and soft against sensitive skin.

Will the packaging say what's inside?

No. Every order ships in plain, unbranded outer packaging with nothing on the label describing the contents. She doesn't need the delivery driver, or her brother, knowing what arrived.

Why four in a pack?

One in the wash, one in the drawer, one in her bag, one on. And four colours means she gets to choose which one she feels like — which, quietly, is the whole point.